With the motorbike market set to grow 7% by 2027, naked bikes are top of many a buyer's wishlist, including a few of us at Woven.
So, blending our love of bikes and marketing, we've uncovered which naked bike brands are in pole position — and which have some vroom for improvement?
From SEO scores to social media, website UX to the official Woven FIWO score (read the report for more on that), we’ve worked out who’s leading the pack when it comes to digital bike branding.
ONE
Online findability
Is the brand’s SEO game and domain authority up to scratch, so that they’re easily findable via search?
An audience in love with heritage, a growing global market, and stiff competition from well-known and niche brands — the need to attract and retain customers with an effective and desirable digital brand has never been more important for the bike sector.
"Why did we pick motorbikes? Well, beyond it being a growing market, we chose them because they're just damn beautiful things. A few of us at Woven own one... or two... so this isn't just an exercise in marketing, it's a labour of love.”
Mark Bower — Executive Creative Director, Woven Agency
